Chicking® is a chain of fast food restaurants, or QSRs (quick service restaurants) with a varied menu that features battered and fried chicken dishes as well as wraps, sandwiches and Mexican style variants. Passionately conceptualized in Dubai, United Arab Emirates, the first outlet was established in the year 2000. The brand has since become extremely popular. Today, Chicking is present more the seven countries and employs 1,200 people in more than 100 outlets.